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Instructor-led Courses


SOCIAL MEDIA MARKETING
The course will provide instruction on popular digital marketing and E-Commerce tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. Students will build their own portfolio with projects like customer personas and social media calendars to show to potential employers. By the end of this course, students will be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. This certificate is endorsed by the American Association of Advertising Agencies (4A's) and the American Advertising Federation (AAF).

REQUIREMENTS:

PRE-REQUISITES:

INSTRUCTOR: David Scott

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Refund & Enrollment Policy

 

Refund Policy

The refund policy for Fayetteville Technical Community College's Continuing Education Division was established by the North Carolina Department of Community Colleges, Raleigh on October 15, 1993. The full refund policy is listed in the NC Administrative Code 23NCAC.2D.0203 (d) Brief Statement of Policy:
  1. A pre-registered extension student who officially withdraws from an extension class(es) prior to the first meeting of the class (should be 24 hours prior) will be eligible for a 100 percent refund by completing an official request form.
  2. The refund will be 75 percent if requested prior to the 10 percent date of the class(es) meeting.
  3. No refunds will be given after 10 percent of class meetings.

Enrollment Policy

Enrollment for a course will end a week prior to the course start date. 
For example:

Course Start Date: Wednesday, January 15th, 2014 
Enrollment Deadline: Wednesday, January 8th, 2014